Yes, the site exists. It's mostly functional, but it still needs a lot of work. I'm sorry for the temporary placeholders/content that is showing up in places while permanent content is worked out.
I've written up loads of content that needs editing and clean up, including a full list of what is in RocketFuel, why it's there and why you care. I also hope to add additional products including apparel and gym equipment.
Please check back, we should be growing and changing. I'm hoping for an official announcement soon!